At WOO Sports, we’re down to earth people. We are passionate action sports athletes that share a common vision. We are a bunch of hardcore engineers and professionals – some might call us nerds – with lots of “left brain” degrees and skills, but at the core of it, we are a “right brain” company. We live and breathe authenticity, honesty, emotion, creativity, joy and great product. We hope that the fun, passion, adrenaline and flow we experience when we go kiteboarding, skiing, snowboarding, you name it, transpires through our products.