Privacy policy
Last updated: 3 November 2026
WOO Sports Limited ("WOO", "we") makes WOO sensors, the WOO apps for phones and watches (iPhone, Apple Watch, Android, Wear OS and Garmin), woosports.com and the WOO shop. This policy explains which personal data we use, why, who sees it, how long we keep it and what you can do about it.
Who we are and how to reach us
WOO Sports Limited, Madison Building, Midtown, Queensway, Gibraltar GX11 1AA, company number 126706, is responsible for your data. Privacy questions and requests: privacy@woosports.com. Everything else: support@woosports.com.
What we collect
- Account: name, username, email, password (stored only as a hash), profile and cover photo, and your Apple or Google ID if you sign in with them.
- Rider profile: birthday, gender, weight, nationality, home spot and stance. We use these for age, gender and weight categories in leaderboards and competitions.
- Sessions: data from WOO sensors, your phone and your watch: jumps, height, airtime, speed, distance, tacks, g-force, kite angle, tricks, the GPS track, raw motion data and 3D data, plus the spot, gear and weather.
- Location: your precise location while you record a session, when you search for spots or events nearby, and your live location while WOO Safety is on. On iPhone you can allow location "Always" so recording keeps going with the screen off.
- Garmin: if you connect Garmin Connect, we receive your activities from Garmin, including GPS, heart rate, calories and the activity file.
- Apple Health and Health Connect: if you switch it on, the apps save your rides there. This data stays on your device and in Apple's or Google's service; WOO does not receive it.
- What you post: photos, videos, clips, session names and descriptions, comments, likes, follows, spots, events and teams.
- Private messages: the messages, photos and shared sessions you send, the conversations and groups you are in, and when you read messages.
- Device: device model, operating system, app version, language, push notification token, watch model, and your WOO sensor's serial number, firmware and battery level.
- Technical: IP address, crash reports and app logs (we remove personal details from them before sending).
- Shop and payments: name, addresses, phone and order history. Payments for orders and event donations go through our payment providers; we never see your card number. Subscriptions bought in the App Store or Google Play are checked with Apple or Google.
- Support and feedback: what you send us by email, in the app's feedback form or through reports.
What other people can see
- Anyone, also without an account: your name and profile photo on your profile page, sessions you post as Public (stats, map and photos) on their share pages, and your results on leaderboards and event results, with your nationality and category.
- Other riders: the above, plus your public sessions in the feed, on spot pages and as "ghosts" (3D jumps other riders can compare with), your comments and likes on public sessions, and the spot you rode at.
- Your followers only: sessions you post as Followers.
- Only you: sessions set to Only me, your email, birthday, weight and messages you have not sent.
New sessions are Public unless you change it, per session or in the app. Leaderboards only use Public sessions.
WOO Safety: with Safety set to Private, people you give your safety link can follow your live position, speed and battery. Set to Public, anyone can see you on the live map at safety.woosports.com while the session runs.
Events: if you join an event, its organiser sees your name, email, nationality and results. Organisers can be clubs or companies other than WOO; they use your data under their own privacy policy.
Private messages
- Messages are stored on our servers and encrypted in transit and at rest. They are not end-to-end encrypted, so WOO can technically access them.
- WOO staff read a conversation only when someone reports it, to keep users safe, or when the law requires it. When you report a conversation, the reported message and the 50 messages before it are kept as evidence for the review.
- Every photo sent in a message is checked automatically for nudity, violence, self-harm and hate symbols before it is delivered (AWS Rekognition). A photo that fails is not sent and you see why. You can ask a person to review the decision at support@woosports.com.
- People in a conversation see when you have read their messages. In groups, members see who has read each message.
- Notifications show the first words of a message unless you switch off message previews in Settings. They pass through Apple's and Google's push services.
- Message requests: riders who don't follow you can send up to three messages until you accept. You can block anyone; blocked riders cannot message you.
Why we use your data, and our legal basis
| Purpose | Legal basis |
|---|---|
| Run your account, record and analyse sessions, show your stats, sync watches and sensors, deliver messages, run the shop and deliver orders | Contract: we need it to provide WOO |
| Show your public sessions, profile and results to others, run leaderboards, events and ghosts | Contract, and your choice of visibility per session |
| Live location in WOO Safety, Garmin Connect, Apple Health and Health Connect, precise location in the background | Consent: switch it off at any time in the app or your phone's settings |
| Heart rate and other health data from Garmin | Explicit consent, given when you connect Garmin. Never used for advertising or profiling |
| Keep WOO safe and fair: screen chat photos, review reports, detect cheating and fake sessions, secure accounts | Legitimate interest in a safe, fair community |
| Improve WOO: crash reports, and session and sensor data (with your name removed) to improve jump and trick detection | Legitimate interest |
| Service emails (sign-up, password, results, leaderboard updates you subscribed to) and push notifications | Contract, and your notification settings |
| Newsletters and offers | Consent, or because you bought from our shop. Unsubscribe in every email |
| Tax, accounting and legal requests | Legal obligation |
We do not sell your data and do not use it for advertising. We do not make decisions with legal or similarly serious effects about you by automated means alone; automated photo screening and cheat detection can be reviewed by a person on request.
Who we share it with
We use these service providers. They process data only on our behalf and under contract.
| Provider | What for | Where |
|---|---|---|
| Amazon Web Services | Hosting, database, storage, email sending, photo screening | USA |
| Google (Firebase Cloud Messaging) | Push notifications | Worldwide |
| Google Maps | Maps in the apps; session maps for share images (we send the GPS track, not your name) | Worldwide |
| Apple and Google | Sign-in, app stores and purchases, push delivery on iPhone | Worldwide |
| Sentry | Crash reports, without your name or email | EU (Germany) |
| Intercom | Customer support | USA |
| Asana and Slack | Handling feedback and reports internally | USA |
| Shopify | The WOO shop | Canada and USA |
| Payment providers | Payments for shop orders | EU and USA |
| Fulfilment and delivery partners | Packing and delivering your orders | EU and USA |
| Newsletter and website analytics tools | Newsletters, and website statistics if you accept cookies | EU and USA |
| Stripe | Event donations | EU and USA |
| Garmin | Only if you connect Garmin Connect | Under Garmin's policy |
| Open-Meteo | Weather for a spot and time (no personal details) | EU |
Event organisers receive participant data as described above. We share data with authorities only when the law requires it.
Transfers outside Europe
Our servers are in the United States. When your data leaves the EU, the UK or Gibraltar, we protect it with standard contractual clauses or the provider's certification under the EU–US Data Privacy Framework. Ask privacy@woosports.com for a copy of the safeguards.
How long we keep it
| Data | Kept |
|---|---|
| Account, profile, sessions, posts, messages | Until you delete them or your account |
| A deleted session or message | Gone within 30 days |
| Evidence in a report | 180 days after the report is closed, longer only if the law requires it |
| Unsent chat photo uploads | 24 hours |
| Clip uploads (raw) | 7 days |
| Crash reports and server logs | 90 days |
| Data exports you request | 7 days |
| Shop orders and invoices | As long as tax law requires (usually 6–10 years) |
Deleting your account
Delete your account in the app under Settings, or email privacy@woosports.com from your account's address with the subject "Delete my account". Your account is closed immediately. Within 30 days we delete your profile, sessions, GPS tracks, photos, videos, comments, likes, messages you sent, Garmin data and support history. Other riders keep the conversations they had with you, with your messages removed and shown as from a deleted account.
What stays: shop orders as tax law requires, report evidence for up to 180 days, leaderboard results without your name, and statistics that can no longer be linked to you (for example per-jump numbers used to improve jump detection).
Your rights
You can ask us to give you a copy of your data (also in a machine-readable file), correct it, delete it, limit how we use it, or stop using it where we rely on legitimate interest. You can withdraw consent at any time without affecting what we did before. Write to privacy@woosports.com; we answer within one month.
You can complain to the Gibraltar Regulatory Authority (www.gra.gi) or to the data protection authority where you live.
California residents have the right to know, delete and correct their personal information and not to be discriminated against for using these rights. We do not sell or share personal information for cross-context advertising. We use precise location only to provide the features you use.
Children
You must be at least 13 to use WOO. Riders aged 13 to 15 need a parent or guardian's consent, and can only message riders they follow. If we learn that someone under 13 has an account, we delete it. Parents can contact privacy@woosports.com to see or delete their child's data.
Security
We encrypt data in transit and at rest, limit staff access to what their job needs, and log staff access to reported messages. If a breach puts your data at risk, we tell you and the regulator as the law requires.
Cookies
The WOO apps use no advertising or analytics trackers. Our websites use necessary cookies, and analytics or marketing cookies only with your consent through the cookie banner. The shop's cookies are described in Shopify's cookie notice.
Changes
We update this policy when WOO changes. For important changes we tell you in the app or by email before they apply. The date at the top shows the current version.